Every second, another ten tons of plastic is produced. 10% of all plastic produced ends up in the oceans, leading to predictions that, by 2050, there will be more plastic than fish in the sea. Faced with this global scourge, more and more businesses are promising to recycle, including the Coca-Cola Company, a group that sells 4000 plastic bottles around the world every second.
The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, ten years before Ford started to mass produce cars, Heinz was already converting tomatoes into standardized cans of puree.
The world’s food supply becomes more and more imbalanced. One billion people are starving, every second a child dies of hunger or its consequences. At the same time food production is at its peak, the demand for meat is growing not only in the industrial world. Up to 30% of the world’s harvest is ruined by diseases or pests and less than half ends up on our plate. This film reveals the causes and impacts and tries to find solutions how we can feed up to nine billion people in the next 35 years.
